media critique ad 2

1.       The subject is, what happens when you decide to drink and drive.
2.       The focal point is the road that looks like a roller coaster.
3.       The message is about how dangerous drinking and driving is and how it affects other drivers by you going out of control.
4.       The element of design that stands out the most is the use of shapes making the road different from normal really helps the picture stand out.
5.       Your eyes start where the road starts, then follows the road into the part where the road crashes.
6.       They used different shapes and lines to make an illusion of what it looks like to drink and drive and how dangerous it is.
7.       They made the visual part of this image really big so it’s the first thing you notice, then you look at the top and get the message
8.       The road
9.       The purpose is to inform others of how dangerous drinking and driving is.
10.   The target audience is adults who are old enough to drink and drive, you can tell because the message is ‘when you drink and drive’.

11.   I picked this ad because it has a good message and a great visual showing how dangerous drinking and driving really is.

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